Canon booms with professional camera line

Camera maker Canon is making a hostile transfer to Hollywood, unveiling its first-ever type of professional cameras and contacts for movie and tv shooting. Beneath a picture stating the slogan "Leave no story untold" and before an asked audience of camera and tech pros from all over the world, Canon worldwide topper Fujio Mitarai required to the level in the Vital Theater on Thursday to announce the business's Cinema Eos 550d line and paired contacts. Mitarai guaranteed the machine is going to be compact and light-weight but in a position to capture in an exceedingly number of light levels, enabling natural-light shooting in conditions from full sunlight to moonless evening. The very first offering within the line, the Cinema Eos 550d C300, is going to be offered at the finish of The month of january. List cost is $20,000 with no lens. First available camera will include an EF lens mount, enabling it to make use of the 70 contacts in Canon's Eos 550d line. A version by having an industry standard PF mount is going to be obtainable in March. Tim Cruz, manager of professional marketplaces for Canon, told Variety the camera's lightweight and versatility should allow it to be well suited for TV production, and often will likely attract feature filmmakers too. Mitarai stated, "I stand here to request you to definitely welcome us in to the community within Hollywood," then revealed the Cinema Eos 550d camera, which appears like a mid-sized camcorder. After showing several extended excerpts from photos shot using the Cinema Eos 550d system, each selected to exhibit the abilities from the camera, Martin Scorsese required the podium. The filmmaker ended by saying, "In my opinion these new tools from Canon allow a significantly closer relationship between filmmakers and also the subjects they're filming than in the past, and so i thanks for your. Mr. Mitarai. Thanks for visiting Hollywood." One of the photos proven was a clip for Bryce Dallas Howard's approaching directorial effort "Whenever You Find Me." Mitarai also introduced the outlet from the Canon Hollywood Professional Technology and Support Center at Sunset Gower Galleries in Hollywood, with a full showroom, repair services and education on its new items. "We are creating a significant resolve for the film and tv production industry," stated Eliott Peck, senior Vice president and GM, sales for Canon's Imaging Technologies and Communications Group. "We are within this business and we are likely to remain in e-commerce.Inch The C300 camera offers 12 stops of dynamic range through all ISOs and includes a new CMOS sensor designed particularly for video. New design is supposed to cut lower around the "jello" items that affected canon's still cameras once they were utilised for professional video. A panel of d.p.'s who'd labored using the system recognized its simplicity of use, lengthy battery existence, lightweight and also the "filmic" look it shipped with little effort. The Cinema Eos 550d line also boasts full iPad integration, with all of its controls available with an iPad application. Camera has not been examined in three dimensional production but was created with side-by-side three dimensional shooting in your mind. It may do as much as 30 fps at 1080p or 60 fps at 720p. Canon's Dslr cameras have grown to be popular for shooting movies and tv despite problems taking rapid motion because of the appearance of their shutter. The footage proven in the Vital unveiling did not show such apparent "jello" items. Masaya Maeda, chief professional for image communication items procedures for Canon, stated the organization could be an energetic participant in a variety of groups and forums in Hollywood. Maeda stated it had been his idea to include video abilities towards the Canon Eos 550d cameras to begin with, but the organization was amazed at the nice and cozy response the Digital slr received within the movie business. Company also introduced it's creating a new Eos 550d digital still camera having the ability to record 4K video at 24 fps, an element clearly targeted at professional moviemaking. Contact David S. Cohen at david.cohen@variety.com